About this site
I work with Jira in environments where mistakes are expensive.
Over the years, I’ve supported teams operating at scale, across different countries and industries, where Jira is not just a task tracker — it’s a central system for visibility, coordination, and decision-making.
This site exists because, in those environments, I kept seeing the same pattern repeat itself.
Most problems blamed on tools are not really tool problems.
They are problems of:
- unclear decision-making
- fragile processes
- misaligned incentives
- and systems designed without real constraints in mind
Jira usually gets the blame.
AI is often sold as the fix.
In practice, both are just amplifiers.
I write here to think through questions like:
- Why do Jira implementations that “follow best practices” still fail?
- When does AI actually improve decisions — and when does it only add noise?
- What breaks when workflows evolve faster than the systems supporting them?
- How do you design structures that work with real humans, not ideal ones?
The answers are rarely clean.
They are shaped by trade-offs, context, and pressure.
How I approach problems
I’m not interested in frameworks for the sake of frameworks.
I care about:
- clarity over complexity
- signals over dashboards
- systems that survive reality, not slides
Most of what I write here comes from experience — including mistakes — working with teams where theory meets production.
Who this is for
This site is for people who:
- work with complex systems
- are responsible for outcomes, not just execution
- are tired of hype-driven solutions
- want to think more clearly about how work actually happens
If you’re looking for step-by-step tutorials or feature walkthroughs, this is probably not the right place.
If you’re trying to make better decisions with imperfect information, it might be.
Work and contact
I currently work with international teams on Jira strategy, structure, and execution in complex environments.
If you want to get in touch, the easiest way is via email or LinkedIn.
I read everything, even if I can’t always reply quickly.
This site is not a product.
It’s a public notebook.
An attempt to make sense of systems, decisions, and tools — while they are still in motion.